CRM and Marketing Retention Manager

UNDONE | Kowloon City

Posted Date 29/10/2019
Description

THE MISSION

  • Plan and execute the development of a marketing campaign calendar, including hero seasonal products, new product launches, and ongoing marketing for core products;
  • CRM messages around seasonal holidays, other email campaigns and any general messages to engage our audience;
  • Plan and develop marketing communication strategies for consumers, mostly in the US and the UK;
  • Assist in running contests and online giveaways;
  • Understanding of email automation flow to create campaign automation strategies;
  • Manage audience segmentation, develop personalized marketing;
  • Lead team in conceptualizing, creating and executing retention and engagement initiatives via automated and personalized email marketing programs, push notifications and chatbot flows;
  • Driving strategic growth initiatives focused on on-boarding, retention, engagement, partnership marketing programs, and more.

MUST HAVE

  • Marketing communication strategies (Consumers) 
  • Copywriting and editing
  •  Scaling multi-channel campaigns
  •  Running contests and online giveaways
  •  Managing CRM platforms Fluency in English (written & spoken)

Required Experience

  • Experience implementing, managing, and optimizing CRM platforms- 4+ years

  • Copywriting and editing experience

  • Proven track record of testing and scaling multi-channel campaigns

  • Experience with Active Campaign or DRIP is preferred

  • Superior attention to detail

  • Good to have Adobe Creative Cloud experience, especially Photoshop, Lightroom

Type
Full time

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